The Company Crayongraphic illustration service produces ConceptCartoons - award winning cartoon-style storyboard concept illustrations used by product developers and market researchers to test new ideas for products and services in end-user interviews, focus groups, on-line surveys and iteration design sessions.
Illustrated with an intentionally informal style, in sequenced panels that include imagery, text and talk/think balloons, ConceptCartoons convey insights, needs, concept attributes and functionality in a customer-centered narrative of activity, problems and proposed solutions.
Testing with ConceptCartoons sparks the rich data needed to help validate, enhance or revise perception of user needs, and to gauge why (and to what extent) potential customers find proposed concepts compelling, or not. Why cartoons work
At each phase gate along the development pipeline, ConceptCartoons support need-now and next-step activities: iterative ideation and design, peer reviews, early user/customer testing, value proposition communication and market research, including positioning studies. ConceptCartoons are used around the world. Who uses ConceptCartoons and why?
Beyond the data, behind the scenes: The process in which we engage you to elicit the information we need to create effective ConceptCartoons helps surface any concept ambiguities or conflicting perceptions that may exist within and between research, development and management teams. Working out differences in understanding in early stages avoids having to re-conceptualize requirements later on. Shared understandings are critical for successfully moving concepts along the development pipeline.