" ConceptCartoons™ storyboards convey and communicate a new concept in a very clear and succinct format. Without hurting our budget, we've been able to get a variety of ideas out in the field very early.
The storyboards provide a visual talking point for people to react and give specific feedback. Our potential customers have given us more specific, useful feedback because of these visual representations than we tend to get with the usual text or verbal descriptions.
A more subtle value is that the process The Company Crayon uses to develop the storyboards forces us to focus on the essence of a concept from the users' perspective and their daily context.
The Company Crayon has developed a skill of asking our teams the right probing questions to elicit key ideas and then applying psychological insight, business expertise and artistic talent to surround the story with relevant reminders of the problems and realities faced by potential customers in their current environment.
We also have found using the ConceptCartoons valuable when communicating a new idea, research result or value proposition internally or to skeptical business leaders."