The Company Crayon creates cartoon-style graphic illustrations used by product developers and market researchers to test new ideas for products and services in end-user interviews, focus groups, on-line surveys and iteration design sessions, all along the development pipeline.
Respondents intensely engage with concepts illustrated in our custom created cartoon-like contextual storyboards. They like reacting to what they see and they like sharing their reactions. Even complex concepts get across easily. Researchers and developers testing with The Company Crayon concept illustrations spend less time explaining concepts and more time probing responses and gaining insights. Why cartoons work
Your harvest: the data that you, stakeholders or clients need to evaluate and communicate a concept's innovation resonance and potential business value for deciding which concepts go forward and in what way.
Strong competitive pricing and rapid production time allow you to test early and test often.